{"id":105531,"date":"2026-04-19T13:08:16","date_gmt":"2026-04-19T11:08:16","guid":{"rendered":"https:\/\/cms.stage.munich-startup.gmbh\/startup\/guud-gmbh\/"},"modified":"2026-04-19T13:08:16","modified_gmt":"2026-04-19T11:08:16","slug":"guud-gmbh","status":"publish","type":"startup","link":"https:\/\/cms.stage.munich-startup.gmbh\/en\/startup\/guud-gmbh\/","title":{"rendered":"guud GmbH"},"content":{"rendered":"<div class=\"entry-content\"><p>Die Mission von guud ist es, einen nachhaltigen Alltag f\u00fcr alle einfacher und erschwinglicher zu machen und gleichzeitig die Vielfalt unserer St\u00e4dte zu erhalten.<\/p>\n<p>Mit Benefits f\u00fcr Mitarbeiter und Mitarbeiterinnen wie der guudcard und dem guudschein will guud f\u00fcr nachhaltigen Konsum inspirieren. Gemeinsam unterst\u00fctzen wir inhaber:innen gef\u00fchrte L\u00e4den, die ihre Mitarbeitenden fair bezahlen, den Planeten sch\u00fctzen und f\u00fcr eine bessere Zukunft einstehen<\/p>\n<p>Guudcard ist eine Sachbezugskarte, die jeden Monat mit bis zu 50EUR steuer- und sozialabgabenfrei zus\u00e4tzlich zum Gehalt beladen wird und mit der Mitarbeitende dann im nachhaltigen Einzelhandel in der Region und online einkaufen k\u00f6nnen, d.h. bei Bio Superm\u00e4rkten, Fair Fashion, Caf\u00e9s, Restaurants, Fahrradl\u00e4den, \u00d6PNV und vieles mehr.<\/p>\n<\/div>","protected":false},"featured_media":96342,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"startup_industry":[],"startup_businessmodel":[5265],"startup_stage":[5266],"class_list":["post-105531","startup","type-startup","status-publish","has-post-thumbnail","hentry","startup_businessmodel-b2b","startup_stage-growth-stage"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>guud GmbH - Munich Startup<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cms.stage.munich-startup.gmbh\/en\/startup\/guud-gmbh\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"guud GmbH - Munich Startup\" \/>\n<meta property=\"og:description\" content=\"Die Mission von guud ist es, einen nachhaltigen Alltag f\u00fcr alle einfacher und erschwinglicher zu machen und gleichzeitig die Vielfalt unserer St\u00e4dte zu erhalten. Mit Benefits f\u00fcr Mitarbeiter und Mitarbeiterinnen wie der guudcard und dem guudschein will guud f\u00fcr nachhaltigen Konsum inspirieren. Gemeinsam unterst\u00fctzen wir inhaber:innen gef\u00fchrte L\u00e4den, die ihre &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cms.stage.munich-startup.gmbh\/en\/startup\/guud-gmbh\/\" \/>\n<meta property=\"og:site_name\" content=\"Munich Startup\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cms.stage.munich-startup.gmbh\/startup\/guud-gmbh\/\",\"url\":\"https:\/\/cms.stage.munich-startup.gmbh\/startup\/guud-gmbh\/\",\"name\":\"guud GmbH - Munich Startup\",\"isPartOf\":{\"@id\":\"https:\/\/cms.stage.munich-startup.gmbh\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cms.stage.munich-startup.gmbh\/startup\/guud-gmbh\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cms.stage.munich-startup.gmbh\/startup\/guud-gmbh\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cms.stage.munich-startup.gmbh\/wp-content\/uploads\/2023\/11\/guud-GmbH.jpeg\",\"datePublished\":\"2026-04-19T11:08:16+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/cms.stage.munich-startup.gmbh\/startup\/guud-gmbh\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cms.stage.munich-startup.gmbh\/startup\/guud-gmbh\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cms.stage.munich-startup.gmbh\/startup\/guud-gmbh\/#primaryimage\",\"url\":\"https:\/\/cms.stage.munich-startup.gmbh\/wp-content\/uploads\/2023\/11\/guud-GmbH.jpeg\",\"contentUrl\":\"https:\/\/cms.stage.munich-startup.gmbh\/wp-content\/uploads\/2023\/11\/guud-GmbH.jpeg\",\"width\":1625,\"height\":1062,\"caption\":\"guud GmbH\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cms.stage.munich-startup.gmbh\/startup\/guud-gmbh\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/cms.stage.munich-startup.gmbh\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"guud GmbH\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cms.stage.munich-startup.gmbh\/#website\",\"url\":\"https:\/\/cms.stage.munich-startup.gmbh\/\",\"name\":\"Munich Startup\",\"description\":\"Das offizielle Startup-Portal f\u00fcr M\u00fcnchen\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cms.stage.munich-startup.gmbh\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<meta property=\"og:image\" content=\"https:\/\/cms.stage.munich-startup.gmbh\/en\/wp-content\/uploads\/2023\/11\/guud-GmbH.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1625\" \/>\n\t<meta property=\"og:image:height\" content=\"1062\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"guud GmbH - Munich Startup","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cms.stage.munich-startup.gmbh\/en\/startup\/guud-gmbh\/","og_locale":"en_US","og_type":"article","og_title":"guud GmbH - Munich Startup","og_description":"Die Mission von guud ist es, einen nachhaltigen Alltag f\u00fcr alle einfacher und erschwinglicher zu machen und gleichzeitig die Vielfalt unserer St\u00e4dte zu erhalten. Mit Benefits f\u00fcr Mitarbeiter und Mitarbeiterinnen wie der guudcard und dem guudschein will guud f\u00fcr nachhaltigen Konsum inspirieren. Gemeinsam unterst\u00fctzen wir inhaber:innen gef\u00fchrte L\u00e4den, die ihre &hellip;","og_url":"https:\/\/cms.stage.munich-startup.gmbh\/en\/startup\/guud-gmbh\/","og_site_name":"Munich Startup","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/cms.stage.munich-startup.gmbh\/startup\/guud-gmbh\/","url":"https:\/\/cms.stage.munich-startup.gmbh\/startup\/guud-gmbh\/","name":"guud GmbH - Munich Startup","isPartOf":{"@id":"https:\/\/cms.stage.munich-startup.gmbh\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cms.stage.munich-startup.gmbh\/startup\/guud-gmbh\/#primaryimage"},"image":{"@id":"https:\/\/cms.stage.munich-startup.gmbh\/startup\/guud-gmbh\/#primaryimage"},"thumbnailUrl":"https:\/\/cms.stage.munich-startup.gmbh\/wp-content\/uploads\/2023\/11\/guud-GmbH.jpeg","datePublished":"2026-04-19T11:08:16+00:00","breadcrumb":{"@id":"https:\/\/cms.stage.munich-startup.gmbh\/startup\/guud-gmbh\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cms.stage.munich-startup.gmbh\/startup\/guud-gmbh\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cms.stage.munich-startup.gmbh\/startup\/guud-gmbh\/#primaryimage","url":"https:\/\/cms.stage.munich-startup.gmbh\/wp-content\/uploads\/2023\/11\/guud-GmbH.jpeg","contentUrl":"https:\/\/cms.stage.munich-startup.gmbh\/wp-content\/uploads\/2023\/11\/guud-GmbH.jpeg","width":1625,"height":1062,"caption":"guud GmbH"},{"@type":"BreadcrumbList","@id":"https:\/\/cms.stage.munich-startup.gmbh\/startup\/guud-gmbh\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/cms.stage.munich-startup.gmbh\/"},{"@type":"ListItem","position":2,"name":"guud GmbH"}]},{"@type":"WebSite","@id":"https:\/\/cms.stage.munich-startup.gmbh\/#website","url":"https:\/\/cms.stage.munich-startup.gmbh\/","name":"Munich Startup","description":"The official startup portal for Munich","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cms.stage.munich-startup.gmbh\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]},"og_image":[{"width":1625,"height":1062,"url":"https:\/\/cms.stage.munich-startup.gmbh\/wp-content\/uploads\/2023\/11\/guud-GmbH.jpeg","type":"image\/jpeg"}]},"_links":{"self":[{"href":"https:\/\/cms.stage.munich-startup.gmbh\/en\/wp-json\/wp\/v2\/startup\/105531","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms.stage.munich-startup.gmbh\/en\/wp-json\/wp\/v2\/startup"}],"about":[{"href":"https:\/\/cms.stage.munich-startup.gmbh\/en\/wp-json\/wp\/v2\/types\/startup"}],"replies":[{"embeddable":true,"href":"https:\/\/cms.stage.munich-startup.gmbh\/en\/wp-json\/wp\/v2\/comments?post=105531"}],"version-history":[{"count":0,"href":"https:\/\/cms.stage.munich-startup.gmbh\/en\/wp-json\/wp\/v2\/startup\/105531\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms.stage.munich-startup.gmbh\/en\/wp-json\/wp\/v2\/media\/96342"}],"wp:attachment":[{"href":"https:\/\/cms.stage.munich-startup.gmbh\/en\/wp-json\/wp\/v2\/media?parent=105531"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cms.stage.munich-startup.gmbh\/en\/wp-json\/wp\/v2\/tags?post=105531"},{"taxonomy":"startup_industry","embeddable":true,"href":"https:\/\/cms.stage.munich-startup.gmbh\/en\/wp-json\/wp\/v2\/startup_industry?post=105531"},{"taxonomy":"startup_businessmodel","embeddable":true,"href":"https:\/\/cms.stage.munich-startup.gmbh\/en\/wp-json\/wp\/v2\/startup_businessmodel?post=105531"},{"taxonomy":"startup_stage","embeddable":true,"href":"https:\/\/cms.stage.munich-startup.gmbh\/en\/wp-json\/wp\/v2\/startup_stage?post=105531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}