{"id":8509,"date":"2016-03-02T11:45:00","date_gmt":"2016-03-02T10:45:00","guid":{"rendered":"http:\/\/cms.stage.munich-startup.gmbh\/?p=8509"},"modified":"2016-03-02T11:45:00","modified_gmt":"2016-03-02T10:45:00","slug":"dating-ade-mazel-aendert-marschrichtung","status":"publish","type":"post","link":"https:\/\/cms.stage.munich-startup.gmbh\/en\/8509\/dating-ade-mazel-aendert-marschrichtung\/","title":{"rendered":"Dating ade: mazel \u00e4ndert Marschrichtung"},"content":{"rendered":"<div class=\"entry-content\"><p><strong>Bis vor kurzem noch war <a href=\"\/en\/ecosystem\/mazel\/\">mazel <\/a>als Anti-Tinder-App in aller Munde. Nun \u00fcberrascht das M\u00fcnchner Gr\u00fcnderteam mit einem Strategiewechsel: Dating spielt f\u00fcr das Startup nicht l\u00e4nger eine Rolle. <\/strong><\/p>\n<p>Marktanalysen h\u00e4tten ergeben, dass die Beschr\u00e4nkung auf das Thema Dating mazel wenig Erfolg versprochen h\u00e4tte. Stattdessen solle es in Zukunft darum gehen, seinen bestehenden Freundeskreis besser kennenzulernen.<strong><br \/>\n<\/strong><\/p>\n<p>Auch wenn Dating nun kein Thema mehr bei mazel ist, die von Anfang an geplanten Minigames bleiben erhalten. Der User erspielt sich Informationen \u00fcber seine Freunde und verr\u00e4t selber etwas \u00fcber sich. Dabei, so die Gr\u00fcnder, sind der Art von Infos keine Grenzen gesetzt: vom gr\u00f6\u00dften Geheimnis bis zum Lieblingsbuch ist hier alles denkbar. Je nachdem nat\u00fcrlich, wieviel deine Freunde bereit sind von sich preiszugeben.<\/p>\n<h3>Bei\u00dft ein Investor im Big Apple an?<\/h3>\n<p>Ansonsten gestaltet sich die Newslage bez\u00fcglich der ver\u00e4nderten Marschrichtung noch etwas kryptisch. Ganz ins Detail wollen die Gr\u00fcnder wohl noch nicht gehen, k\u00fcndigen aber eine gro\u00dfe Vision an. Nur so viel verraten sie: Aktuell befinden sich die Gr\u00fcnder Moe und Steffi in New York, um Gespr\u00e4che mit potentiellen Investoren zu f\u00fchren.<\/p>\n<p>Im April soll die Beta-Version von &#8222;mazel 2.0&#8220; auf den Markt kommen. Sp\u00e4testens dann wird sich zeigen, wie die neue App bei den Usern ankommt und ob der Pivot die richtige Entscheidung war. Wir bleiben nat\u00fcrlich am Ball und werden so schnell wie m\u00f6glich versuchen, das neue mazel zu testen.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Bis vor kurzem noch war mazel als Anti-Tinder-App in aller Munde. Nun \u00fcberrascht das M\u00fcnchner Gr\u00fcnderteam mit einem Strategiewechsel: Dating spielt f\u00fcr das Startup nicht l\u00e4nger eine Rolle. Marktanalysen h\u00e4tten ergeben, dass die Beschr\u00e4nkung auf das Thema Dating mazel wenig Erfolg versprochen h\u00e4tte. Stattdessen solle es in Zukunft darum gehen, &hellip;<\/p>","protected":false},"author":3,"featured_media":8514,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5130,1],"tags":[25,318,756,1341,130],"class_list":["post-8509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inside-stories","category-news","tag-app","tag-gaming","tag-mazel","tag-pivot","tag-startup"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dating ade: mazel \u00e4ndert Marschrichtung - Munich Startup<\/title>\n<meta name=\"description\" content=\"Das M\u00fcnchner Startup mazel \u00fcberrascht mit einem Strategiewechsel und zieht sich aus dem Dating-Bereich zur\u00fcck.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cms.stage.munich-startup.gmbh\/en\/8509\/dating-ade-mazel-aendert-marschrichtung\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dating ade: mazel \u00e4ndert Marschrichtung - Munich Startup\" \/>\n<meta property=\"og:description\" content=\"Das M\u00fcnchner Startup mazel \u00fcberrascht mit einem Strategiewechsel und zieht sich aus dem Dating-Bereich zur\u00fcck.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cms.stage.munich-startup.gmbh\/en\/8509\/dating-ade-mazel-aendert-marschrichtung\/\" \/>\n<meta property=\"og:site_name\" content=\"Munich Startup\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/profile.php?id=100009572160192\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-02T10:45:00+00:00\" \/>\n<meta name=\"author\" content=\"Florian Deglmann\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@FlorianDeglmann\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Florian Deglmann\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cms.stage.munich-startup.gmbh\/8509\/dating-ade-mazel-aendert-marschrichtung\/\",\"url\":\"https:\/\/cms.stage.munich-startup.gmbh\/8509\/dating-ade-mazel-aendert-marschrichtung\/\",\"name\":\"Dating ade: mazel \u00e4ndert Marschrichtung - 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