{"id":81645,"date":"2022-04-14T14:00:00","date_gmt":"2022-04-14T12:00:00","guid":{"rendered":"https:\/\/cms.stage.munich-startup.gmbh\/?p=81645"},"modified":"2022-04-14T12:45:55","modified_gmt":"2022-04-14T10:45:55","slug":"air-up-ashton-kutcher-und-mila-kunis-investieren-in-getraenke-startup","status":"publish","type":"post","link":"https:\/\/cms.stage.munich-startup.gmbh\/en\/81645\/air-up-ashton-kutcher-und-mila-kunis-investieren-in-getraenke-startup\/","title":{"rendered":"Air Up: Ashton Kutcher und Mila Kunis investieren in Getr\u00e4nke-Startup"},"content":{"rendered":"<div class=\"entry-content\">\n<p>Ralf D\u00fcmmel, Frank Thelen, <a href=\"\/en\/67945\/18-millionen-euro-pepsi-steigt-bei-air-up-ein\/\">Pepsi<\/a> und jetzt Ashton Kutcher und Mila Kunis \u2013 die InvestorInnen-Liste von Air Up w\u00e4chst weiter. Wie die <a href=\"https:\/\/www.businessinsider.de\/gruenderszene\/food\/ashton-kutcher-und-mila-kunis-beteiligen-sich-an-air-up-c\/?tpcc=offsite_gs_e-mail_daily\" target=\"_blank\" rel=\"noreferrer noopener\">Gr\u00fcnderszene<\/a> berichtet, kauft das Hollywood-Paar ein Prozent des M\u00fcnchner Getr\u00e4nke-Startups. Die Kaufsumme wurde bei dem Deal nicht kommuniziert.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Wasser mit einem gewissen Trick<\/h2>\n\n\n\n<p>Air Up hat ein Trinksystem entwickelt, das Wasser einen bestimmten Geschmack nur \u00fcber Duft verleiht. Die Air-Up-Flaschen machen sich dabei einen Trick zu Nutze: das retronasale Riechen durch den Mund. <strong>Fabian Schlang<\/strong>, COO und Mitgr\u00fcnder von Air Up, erkl\u00e4rt dazu in einem <a href=\"\/en\/51481\/air-up-7-fragen\/\">Interview mit Munich Startup<\/a>:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>&#8222;\u00dcber die austauschbaren Duft-Pods der Trinkflasche wird einfachem Wasser beim Trinken duftende Luft hinzugef\u00fcgt. Beim Schlucken trennt sich diese wieder vom Wasser und steigt \u00fcber den Rachenraum zum Riechzentrum auf, wo sie als Geschmack wahrgenommen wird. Das Getr\u00e4nk selbst bleibt dabei 100 Prozent nat\u00fcrliches Wasser.&#8220;<\/p><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Expansion in die USA geplant<\/h2>\n\n\n\n<p>Mit dieser Innovation will das junge Unternehmen nun auch die USA erobern, im Sommer 2022 ist eine entsprechende Expansion geplant. Hilfe aus Hollywood kann dabei sicher nicht schaden. Kutcher konnte sich mit seiner Venture Capital Firma A-Grade au\u00dferdem bereits einen Namen als findiger Investor machen. Bei renommierten Startups wie Airbnb, Spotify oder Uber stieg er fr\u00fchzeitig ein.<\/p>\n\n\n\n<p>Laut <a href=\"\/en\/insights\/\">Munich Startup Insights<\/a> konnte das Getr\u00e4nke-Unternehmen seit 2018 bereits mehr als 60 Millionen Euro einsammeln. In der <a href=\"\/en\/76066\/investoren-geben-air-up-weitere-40-millionen-euro\/\">gr\u00f6\u00dften Runde im September 2021<\/a> investierten Pepsi, Ippen Media, Five Seasons Ventures und Oyster Bay 40 Millionen Euro in das M\u00fcnchner Unternehmen. Bereits damals meinte <strong>Niccolo Manzoni<\/strong>, Managing Partner beim Investor Five Seasons Venture:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>&#8222;Die j\u00fcngste Kapitalspritze erm\u00f6glicht Air Up den Schritt auf die globale B\u00fchne, um Duft-basiertes Trinken zur neuen Normalit\u00e4t werden zu lassen.\u201c<\/p><\/blockquote>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Ein Hauch von Hollywood weht seit Kurzem bei dem M\u00fcnchner Getr\u00e4nke-Startup Air Up.<\/p>","protected":false},"author":24,"featured_media":65792,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5129,1],"tags":[3856,52],"class_list":["post-81645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-deals","category-news","tag-air-up","tag-finanzierung"],"acf":[],"yoast_head":"<!-- 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