{"id":63597,"date":"2020-08-21T16:13:00","date_gmt":"2020-08-21T14:13:00","guid":{"rendered":"https:\/\/cms.stage.munich-startup.gmbh\/?p=63597"},"modified":"2024-05-08T08:37:22","modified_gmt":"2024-05-08T06:37:22","slug":"vegdog-gewinnt-katjesgreenfood-als-investor","status":"publish","type":"post","link":"https:\/\/cms.stage.munich-startup.gmbh\/en\/63597\/vegdog-gewinnt-katjesgreenfood-als-investor\/","title":{"rendered":"Vegdog gewinnt Katjesgreenfood als Investor"},"content":{"rendered":"<div class=\"entry-content\">\n<p>Seit 2016 vertreibt Vegdog veganes Hundefutter, inzwischen nicht mehr nur in Deutschland sondern europaweit. <a href=\"\/en\/41922\/vegdog-hoehle-der-loewen\/\">2018 pitchte die Gr\u00fcnderin Tessa Zaune-Figlar in der VOX-Sendung \u201eDie H\u00f6hle der L\u00f6wen<\/a>\u201c. Mit Erfolg: Gegen 20 Prozent der Firmenanteile erhielt sie 150.000 Euro von Dagmar W\u00f6hrl sowie ihre Unterst\u00fctzung bei Marketing und Vertrieb. Zaune-Figlar \u00fcberzeugte die L\u00f6win nicht nur mit ihrem Konzept, sondern auch mit einem Umsatz von 100.000 Euro in 2017. Zwei Jahre sp\u00e4ter lag dieser dann bereits bei 1 Millionen Euro.<\/p>\n\n\n\n<p>Nun investiert auch Katjesgreenfood in das 2015 gegr\u00fcndete Startup. Der Investment-Arm der S\u00fc\u00dfwarenfirma Katjes-Gruppe ist seit 2016 in Deutschland und den USA aktiv und konzentriert sich auf nachhaltige und pflanzenbasierte Produkte. Zu seinem Portfolio z\u00e4hlen neben mehreren US-Startups die Jungunternehmen Hemptastic, ein Hersteller von Hanf-basierten Energieriegeln, der Porridge-Hersteller Haferkater sowie der vegane Supermarkt Veganz. Da alle drei ihren Sitz in Berlin haben ist das Investment in Vegdog das erste Mal, dass sich Katjesgreenfood in Deutschland au\u00dferhalb der Hauptstadt engagiert.<\/p>\n\n\n\n<p><strong>Manon Sarah Littek<\/strong>, CEO von Katjesgreenfood, erkl\u00e4rt:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201eAls holistisch agierender Food Impact-Investor sehen wir nicht nur den globalen Food Markt, sondern auch den Impact den wir im 87 Milliarden Dollar Pet-Food-Markt erreichen k\u00f6nnen.\u201d<\/p><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Veganes f\u00fcr den Hund<\/h2>\n\n\n\n<p>Zaune-Figlar gr\u00fcndete Vegdog, um <a href=\"https:\/\/www.vegdog.de\/\" target=\"_blank\" rel=\"noreferrer noopener\">eine L\u00fccke im Markt zu schlie\u00dfen<\/a>: Aufgrund einer Lebensmittelallergie musste sie auf Anraten ihrer Tier\u00e4rztin ihren eigenen Hund vegan ern\u00e4hren. Da es jedoch keine Alleinfutter auf dem Markt gegeben habe, die \u00fcber alle essentiellen Zus\u00e4tze verf\u00fcgten, beschloss sie, die Marktl\u00fccke selbst zu f\u00fcllen. F\u00fcr die Entwicklung der Rezepte holte sich die Gr\u00fcnderinnen dann Unterst\u00fctzung von einer auf Tierern\u00e4hrung spezialisierten Tier\u00e4rztin. Dementsprechend werden dem Hundefutter von Vegdog die Mineralstoffe, Spurenelemente und Vitamine hinzugesetzt, die durch die verwendeten Zutaten nicht abgedeckt werden.<\/p>\n\n\n\n<p>Co-Gesch\u00e4ftsf\u00fchrerin <strong>Valerie Henssen<\/strong> added:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201eEs geht gar nicht darum den Hund 100 Prozent auf eine pflanzliche Ern\u00e4hrung umzustellen. Wenn man seinen Hund auf eine Dose Vegdog Nassfutter pro Woche umstellt, werden pro Jahr pro Hund ca. 650 Kilogramm CO2 eingespart.\u201d<\/p><\/blockquote>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Bereits 2018 konnte sich die L\u00f6win Dagmar W\u00f6hrl f\u00fcr das vegane Hundefutter von Vegdog begeistern. Nun investiert auch Katjesgreenfood in das M\u00fcnchner Startup.<\/p>","protected":false},"author":33,"featured_media":63598,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5129,1],"tags":[52,3388],"class_list":["post-63597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-deals","category-news","tag-finanzierung","tag-vegdog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vegdog gewinnt Katjesgreenfood als Investor - Munich Startup<\/title>\n<meta name=\"description\" content=\"2018 konnte Vegdog die L\u00f6win Dagmar W\u00f6hrl f\u00fcr sein veganes Hundefutter begeistern. 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