{"id":13095,"date":"2016-07-29T16:17:25","date_gmt":"2016-07-29T14:17:25","guid":{"rendered":"http:\/\/cms.stage.munich-startup.gmbh\/?p=13095"},"modified":"2016-07-29T11:19:11","modified_gmt":"2016-07-29T09:19:11","slug":"windeln-de-entlaesst-100-mitarbeiter","status":"publish","type":"post","link":"https:\/\/cms.stage.munich-startup.gmbh\/en\/13095\/windeln-de-entlaesst-100-mitarbeiter\/","title":{"rendered":"Windeln.de schlie\u00dft Shoppingclub und entl\u00e4sst 100 Mitarbeiter"},"content":{"rendered":"<div class=\"entry-content\"><p><strong>Wegen des schw\u00e4chelnden Gesch\u00e4fts in China musste <a href=\"http:\/\/www.windeln.de\/\" target=\"_blank\">windeln.de<\/a> schon im Mai seine Umsatzprognose nach unten korrigieren. Nun die n\u00e4chste Hiobsbotschaft: Das M\u00fcnchner E-Commerce-Unternehmen schlie\u00dft seinen Shoppingclub nakiki und streicht 100 Stellen. Schafft die Firma so den Sprung in die Gewinnzone?<\/strong><\/p>\n<p>100 Angestellte des hauseigenen Shoppingclubs m\u00fcssen sich einen neuen Job suchen. Windeln.de reduziert seine Belegschaft in Deutschland damit um 22%.\u00a0 Im laufenden Gesch\u00e4ftsjahr geht das Unternehmen nun von einem Umsatzwachstum von 25% auf 200 Millionen Euro und einem Verlust von 20 bis 24 Millionen Euro aus.\u00a0 Als Ursache der verschlechterten Prognosen werden ver\u00e4nderte Importregeln f\u00fcr China genannt.<\/p>\n<h3>Windeln.de will mittelfristig raus aus den roten Zahlen<\/h3>\n<p>Noch im April<a href=\"\/en\/success\/windeln-de-erfolg-sticht-sexappeal\/\"> sprachen wir mit Gr\u00fcnder Alexander Brand <\/a>und die Aussichten waren trotz roter Zahlen positiv. Mit einer zentralen Plattform f\u00fcr die europ\u00e4ischen Onlineshops von windeln.de sollen die Effizienz gesteigert und die Kosten gesenkt werden. Auch durch st\u00e4rkere Automatisierung m\u00f6chte das Unternehmen Geld einsparen. Das Unternehmen erkl\u00e4rt,\u00a0 Ziel sei es, ohne weitere Kapitalaufnahme in den kommenden Jahren ein ausgeglichenes Ergebnis zu erreichen und langfristig eine EBIT-Marge von mehr als 5% zu realisieren.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Wegen des schw\u00e4chelnden Gesch\u00e4fts in China musste windeln.de schon im Mai seine Umsatzprognose nach unten korrigieren. Nun die n\u00e4chste Hiobsbotschaft: Das M\u00fcnchner E-Commerce-Unternehmen schlie\u00dft seinen Shoppingclub nakiki und streicht 100 Stellen. Schafft die Firma so den Sprung in die Gewinnzone? 100 Angestellte des hauseigenen Shoppingclubs m\u00fcssen sich einen neuen Job &hellip;<\/p>","protected":false},"author":26,"featured_media":1368,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5130,1],"tags":[217,214],"class_list":["post-13095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inside-stories","category-news","tag-e-commerce","tag-windeln-de"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Windeln.de schlie\u00dft Shoppingclub und entl\u00e4sst 100 Mitarbeiter - Munich Startup<\/title>\n<meta name=\"description\" content=\"Das M\u00fcnchner E-Commerce-Unternehmen windeln.de schlie\u00dft seinen Shoppingclub nakiki. 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