NuCom Group

NuCom Group emerged from a strategic partnership between German media powerhouse ProSiebenSat.1 Media SE and the global growth equity firm General Atlantic. This joint venture, officially launched in early 2018, was designed to create a leading German digital consumer brands company by combining ProSiebenSat.1’s existing commerce assets with General Atlantic’s investment and operational expertise. ProSiebenSat.1 transferred its commerce portfolio, valued at EUR 1.8 billion, into NuCom Group, while General Atlantic acquired a 25.1% stake for approximately EUR 300 million, signaling a strong vote of confidence in the venture’s potential. The leadership team at its inception included Claas van Delden, Florian Tappeiner, and Dr. Fabian Papenfuß, who served as Co-CEOs. The core of NuCom Group’s business is to own and operate a diversified portfolio of market-leading digital consumer companies, primarily in the German-speaking market. Its business model centers on acquiring majority stakes in established digital businesses and accelerating their growth through a combination of capital investment, strategic guidance, and significant media exposure across ProSiebenSat.1’s extensive television and digital platforms. This media-for-equity and media-for-revenue model provides its portfolio companies with a distinct competitive advantage, enabling them to build brand awareness and acquire customers on a massive scale. The group operates across several consumer-facing verticals, including price comparison, beauty and lifestyle, and experiences. Revenue is generated through the collective performance of these portfolio companies, which have their own established monetization strategies, such as transaction fees, commissions, and direct-to-consumer sales. NuCom Group’s portfolio comprises well-known consumer internet brands. This includes Verivox, a leading independent consumer portal for comparing prices on energy, telecommunications, and insurance. In the beauty sector, it holds Flaconi, a prominent online retailer for perfume and beauty products. The group also caters to the gifting and leisure market through the Jochen Schweizer mydays Group, which offers experience vouchers. Other significant assets have included Aroundhome (formerly Käuferportal), a platform for product and service recommendations around the home, and SilverTours with its Billiger-mietwagen.de portal for car rental price comparisons. This curated collection of digital assets positions NuCom Group as a significant player in the European consumer internet landscape, leveraging the powerful synergy of media and e-commerce.Keywords: investment holding, e-commerce, consumer brands, media for equity, price comparison, digital ventures, strategic partnership, portfolio management, consumer internet, growth equity